The grain-fed veal and milk-fed veal sectors were the first cattle industries to establish a promotion fund as far back as 1983.

Quebec milk-fed veal is occupying more and more space on meat counters of supermarkets and independent butcher shops. Milk-fed veal is known for its tenderness and refinement.

Quebec milk-fed veal is a meat sought-after by consumers who are looking for a quality product for a good meal and for the pleasure of eating well.

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