Composed of 14 regional syndicates, the PBQ currently represent approximately 14,500 beef and veal producers in all regions of Quebec.

Organizational chart


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Regional syndicates

Regional cattle producer syndicates bring together all beef and veal producers on their territory, in accordance with the Professional Syndicates Act. Each syndicate has its Regional Board of Directors, and their Chairs sit on the PBQ’s Board of Directors.

In addition to providing regional representation, the syndicates implement production development projects and cooperate in marketing cattle. In each region, a Secretary plans and follows up on the syndicate’s current activities. To contact them.

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Annual General Meeting

Every year, delegates to the Quebec cattle producers’ Annual General Meeting, representing all regions of Quebec, adopt resolutions which become the work priorities and major orientations for the coming year.



Five marketing committees, each one representing a specific cattle production sector (feeder calves, fed cattle, cull cattle, dairy calves, grain-fed and milk-fed veal) have been established under the Joint Plan des producteurs de bovins du Québec, as provided for in the Act respecting the marketing of agricultural, food and fish products. Each committee comprises a regional representative from the sector concerned, a representative from the PBQ and a representative of an accredited association, where appropriate.

The marketing committees mission is to develop marketing strategies tailored to their production realities. They adopt regulations to make marketing more orderly and efficient, ensuring producers of the highest possible net income for their cattle. The committees also manage their promotion funds (grain-fed and milk-fed veal) and research funds (in the five production sectors).

Each marketing committee is assisted by a negotiation committee responsible for preparing, conducting and concluding trade negotiations in its production sector, in concert with the PBQ.

Costs of production

The PBQ have set up four specialized committees to monitor the application of the provincial government’s farm income stabilization insurance programs and the establishment of production costs. These four committees are in the grain-fed and milk-fed veal sectors as well as in the feeder calf and fed cattle sectors.

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Board of Directors

The PBQ’s Board of Directors is made up of its Chairman, the Chairs of the 14 regional syndicates who are elected in their respective regions, and the Chairs of the five marketing committees, each representing their respective production sector.

In addition to following up on decisions taken at the Annual General Meeting, the Board of Directors determines the thrust of policies, farm programs, cattle production and collective marketing, in accordance with the joint marketing plan (Plan conjoint), regulations, and any other issue that concerns the PBQ.

The Chairman and Board members also represent the PBQ at several external committees meetings with federal and provincial officials.


Mr Sébastien Vachon
Farm located in Saint-Frédéric



Mr Vincent Boisvert
Farm located in Landrienne


Mr Jean-Marc Ménard
Farm located in Sainte-Christine


Mr Daniel Lajoie
Farm located in Sainte-Hélène


Mr Kirk Jackson
Farm located in Saint-Anicet


Mr Philippe Alain
Farm located in Saint-Basile


Mr Stanley Christensen
Farm located in Lac-Sainte-Marie


Mr Jean-François Dion
Farm located in Inverness


Mr Guillaume Barrette 
Farm located in Saint-Edmond-les-Plaines


Mr Bertrand Bédard
Farm located in Saint-Patrice-de-Beaurivage


Mr André Ricard
Farm located in Saint-Alexis


Mr Simon-Pier Lévesque
Farm located in Saint-Martin


Mr Martin Drainville 
Farm located in Saint-Damien


Mr André Tessier
Farm located in Wotton


Mr Louis-Joseph Beaudoin
Farm located in Proulxville

Gaspésie−Les Îles

Mr Doris Boissonnault
Farm located in Caplan


Mr Pierre-Luc Nadeau
Farm located in Saint-Isidore


Mrs Francine Trépanier
Farm located in La Visitation-de-l’Île-Dupas


Mr Sylvain Bourque
Farm located in Saint-Théophile


Mr Steve Beaudry
Farm located in Yamachiche

Executive Director and secretary-treasurer

Mr André Roy

Young farmer (FRAQ)

Mrs Joanie Courchesne
Farm located in Saint-Cyrille-de-Wendover



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Executive Committee

The Executive Committee comprises the Chairman of the PBQ, a Vice-Chair and three members, all elected by and from the members of the Board of Directors. The Executive Committee follows up on decisions taken by the Board of Directors and oversees the day-to-day management of PBQ operations. The Executive Committee members also serve on the PBQ’s Finance Committee.



Mr Sebastien Vachon
Farm located in Chaudière-Appalaches

Vice Chairman

Mrs Francine Trépanier
Farm located in La Visitation-de-l’Île-Dupas



Mr Philippe Alain
Farm located in Saint-Basile



Mr Kirk Jackson
Farm located in Saint-Anicet



Mr Pierre-Luc Nadeau
Farm located in Saint-Isidore

Executive  and secretary-treasurer

Mr André Roy


The PBQ’s General Secretariat has about 30 employees who support elected officers in their daily marketing and development activities. They also support elected officers in following up on issues and in the general administration of the PBQ.

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Key resource persons

Les Producteurs de bovins du Québec Phone: 450 679-0540, poste 8761 Fax: 450 442-9348 

General Management – André Roy, M.B.A.

Corporate affairs – Marie-Claude Dubuc (ext. 8722)

Marketing :

  • Fed Cattle – Yannick Sauvé (ext. 8524)
  • Cull Cattle & Dairy Calf – Anaïs Gingras (ext. 8793)
  • Grain-fed Veal – Stéphanie Demers (ext. 8637)
  • Milk-fed Veal – Denis Pelletier (ext. 8263)
  • Feeder calf – Laurie Noiseux (ext. 8482)

Accounting  – Ginette Therrien (ext. 8742)

Environment & Quality Program – Sirine El Hamdaoui (ext. 8753)

Communications – Julien Levac Joubert (ext. 8110)

Union Life – David Riendeau (ext. 8355)

Marketing and promotion (grain-fed veal et milk-fed veal) – Andréanne St-Germain (ext. 8796)

Income Security, Statistics and Markets – Maxime d’Almeida (ext. 8370)

Officer in Charge of the Protection of Personal Information for Les Producteurs de bovins du Québec
Me Raphaële St-Amand-Valente
Office 100
555 Roland-Therrien Blvd
Longueuil (Québec)  J4H 3Y9
Phone: 438 807-0421

PBQ or Regional Syndicates Contact Information

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Steering Committee

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Canadian Organizations

PBQs also sit on the following organizations:

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