Services for Producers


  • Administration of the Règlement sur la production et la mise en marché des veaux de grain
  • Negociation and application of the Marketing Agreement with buyers
  • Management of the production histories program
  • Operation of the electronic auctions
  • Collection of payments from buyers and payment of producers
  • Inspection of slaughter plants to ensure compliance with rules (e.g.: weight, carcass grading and cutting)
  • Follow-up on developments in reference markets to keep producers informed

Information to producers

  • Regular updates of the Extranet site information (e.g.: information on various regulations, information and analysis documents)
  • Organization of information sessions for producers


  • Technical and economic analyses (e.g.: cost of production, feed conversion, efficiency)
  • Coordination and supervision of research projects (e.g.: manure characterization, detection of heavy calves suffering from pneumonia, meat quality)
  • Development of management guidance tools for producers (e.g.: production handbook, computerized registers for monitoring quality assurance programs)
  • Support service to producers


  • Member of the Canadian Veal Association which represents and lobbies for veal producers across Canada


The Promotion Department is the exclusive responsible organization for promoting and developing markets for Quebec Grain-Fed veal products and:

  • increases and fosters veal sales and enhances the value of veal products
  • publicizes veal products with distributors, restaurant managers, retailers and consumers
  • provides training on products and cuts
  • develops new veal products in cooperation with the processors
  • prepares advertising and promotional activities and tools such as:
    • mass advertising (La Presse +, bill boards)
    • TV and radio ads
    • food distribution events
    • recipe cards
  • manages and posts content on the Quebec Grain-Fed Veal Facebook page
  • participates in promotional events and ensures the visibility of both sectors through the food trailer


Click here to access the complete list of services to producers from general management.