Marketing

The marketing of milk-fed calves is characterized by tight management of weekly production volumes, which results in a close match of supply with market demand.

The place and date of slaughter of each milk-fed calf are established as soon as the calf enters the feedlot. This allows orderly and effective marketing.

In 2008, producers adopted an Act for the production and marketing of milk fed veal. They have concluded marketing conventions with milk fed veal buyers. These conventions define responsibilities and obligations of each party. They also establish the method to fix milk fed veal price, the same for all. These conventions do not interfere in the transaction between sellers and buyers which can buy or sell at place they choose.

The members of the pricing round table meet periodically to discuss market trends and make adjustments to the pricing formula based on supply and demand on local and export markets. The meetings seek to obtain a fair and equitable price for all producers of milk-fed calves in Quebec. 

To find out more about market prices, see the Price-Info section.

Did you know?

In 2012, the producers of milk-fed veal and grain-fed veal asked AGÉCO group to evaluate the sector’s economic benefits to Quebec. Some highlights of this study are:

  • Sector expenditures: $271 million.
  • For every $100M spent in the veal sector in Quebec in 2012, $66M were added to the Quebec economy and $8.5M in government revenues. 
  • Employment: the heavy calf commodity chain generates more than 2500 jobs.

Pierre-Luc Nadeau,
Chair of the Marketing Commitee for Milk-Fed Calves


Marketing committee

Negotiating Committee