Marketing

The marketing of cull cattle and dairy calves falls under the PBQ’s Joint Plan. To implement the Règlement sur la production et la mise en marché des bovins de réforme et des veaux laitiers, a sales agency was established in 1987.

Its activities are overviewed by a marketing committee made of producers from all regions of Quebec to ensure its operations are going well and to adopt the sector’s orientations.

Pierre Ruest,
Chairman of the Marketing Committee for Cull Cattle and Dairy Calves


Marketing committee

Negotiation Committee