Marketing

The cull cattle and dairy calf sector represents producers’ interests in all aspects of producing and marketing these animals.

Through the Joint Plan, the sector has a sales agency that markets organic cull cattle, in addition to providing producer services such as market information, decision-making tools, and a promotional fund.

Cull cattle and dairy calves have been marketed through the sales agency since 1987. The agency is overseen by a committee of producers from all regions of Quebec, ensuring that the agency operates smoothly and that the sector’s priorities are adopted.