PBQ sustainability strategy

Quebec cattle producers know how important it is to work in harmony with nature. That’s why they have made sustainability one of the key pillars of their strategy. Producers already benefit the ecosystems in which they work; this pillar is about going the extra mile to adopt strategies and management practices that respect the environment and protect it long-term. To learn more about the benefits, check out the life cycle assessment from the Canadian Roundtable for Sustainable Beef (CRSB).