Committed Chairmen

The Federation’s elected officers are people of action: they are involved in all major issues and they determine the Federation’s key directions on behalf of Quebec cattle producers. Who are they?

1974 to 1978 • Aimé Labonté

Aimé Labonté, a cow-calf producer from the Quebec City region, was the Federation’s founding President and Chairman, from 1974 to 1978. His term was marked, among other things, by the adoption of the Act respecting farm income stabilization insurance and the implementation of insurance schemes in the feeder calf and fed cattle sectors.


1978 to 1982 • Jean-Marie Tremblay

The Joint Plan took shape under the leadership of Jean-Marie Tremblay (1978-1982), a cow-calf producer and feeder in the Saguenay-Lac-Saint-Jean Region. Mr. Tremblay is known as a skilled strategist. He participated in many negotiation and conciliation sessions with the various producer groups to define the specific characteristics of the Plan conjoint des producteurs de bœufs et de veaux (the beef and veal producers’ joint marketing plan).


1982 to 1985 • Jean-Guy Brossoit

From 1982 to 1985, Jean-Guy Brossoit, a fed cattle producer from the Saint-Jean-Valleyfield region, finalized the negotiations leading to the actual adoption of the Joint Plan. His term in office was marked by two referendums in 1982: the first for calf producers, the second, for all cattle producers. It was Mr. Brossoit who established the marketing committees and, in particular, began the initial negotiations with the auctions and slaughter plants.


1985 to 1991 • Gilles Laurent

Gilles Laurent, a cow-calf producer and feeder from the Lanaudière region, headed the Federation from 1985 to 1991. The first major achievements under the Joint Plan were realized during his six years in office, for example, the creation of sales agencies for cull cattle, bob calves, grain-fed veal and fed cattle, as well as the establishment of the Guaranteed Payment Fund.


1991 to 1994 • André Moreau

From 1991 to 1994, the FPBQ was led by André Moreau, a milk producer from the Saint-Hyacinthe region. He was involved in the creation of the sales agency for feeder calves. His years in office were marked by the bovine virus diarrhea crisis (BVD). Through his tenacity, he succeeded in obtaining substantial government financial assistance to rescue farms hit by this contagious disease from bankruptcy.


1994 to 2012 • Michel Dessureault

Michel Dessureault, the FPBQ’s sixth Chairman, now a cow-calf producer, previously a dairy farmer, from the Mauricie region, was elected in 1994. The Federation’s Research Fund was set up the same year. Under his leadership, many quality-control measures have been put in place (certification in the grain-fed veal sector, feeder calf vaccination, Bœuf Qualité Plus, etc.).

Mr. Dessureault was one of the architects of the permanent identification and traceability program for cattle, introduced in 2002. In 2003, despite the devastating BSE crisis, under Mr. Dessureault’s leadership, producers collectively invested in strategic business partnerships downstream from production – a marked shift in the history of the Joint Plan.


Since 2012 • Claude Viel

Mr. Claude Viel is a cow-calf and a milk producer from Bas St-Laurent. He has a long experience of the cattle sector.

Since 1987, Mr. Viel has been involved at the Fédération des producteurs de bovins,first as representative of the Marketing Committee for Feeder Calves. Since 1995, as Chair of the Bas St-Laurent Board he seats at the FPBQ Board level. In 2004, he was elected as Executive Committee member and became the Federation Vice-Chair in 2010.  


Dedicated Secretaries

1974 to 1976 • Maurice Mercier

Maurice Mercier was the FPBQ’s first Secretary from 1974 to 1976. At the time, he was Director of Marketing with the UPA. In 1979, Mr. Mercier was promoted to the position of Assistant General Secretary of the UPA and thus stayed in contact with the FPBQ for many years.

1976 to 1980 • Jacques Labrie

Jacques Labrie, the FPBQ’s second Secretary, from 1976-1980, also worked for the UPA. He was in charge of the Livestock Production Sector (hogs and cattle) and was actively involved in the introduction of the ASRA (farm income stabilization insurance) programs in the beef-cattle sector (feeder calves in 1976, fed cattle in 1978). This was also the time of the Quebec government’s famous socio-economic conferences. With Jean Garon, then Agriculture Minister, Mr. Labrie was involved in the initial drafts of the Joint Plan.

1980 to 1981 • André-Côme Lemay

In 1980-1981, André-Côme Lemay acted as the FPBQ’s third Secretary, barely a year after being promoted Director of the UPA’s Marketing Department. In summer 1981, Mr. Lemay presented the proposed Joint Plan to the Régie des marchés agricoles et alimentaires du Québec. He also collaborated on the referendum strategy to ensure that the vote on the Joint Plan would be successful. He assisted the FPBQ for many years until his retirement.

1981 • Jacques Morin

In 1981, Jacques Morin became the FPBQ’s fourth Secretary. He remained only a few months with the UPA as Director of the Livestock Production Sector (hogs and cattle), and his time with the FPBQ was short. Mr. Lemay acted as interim Secretary.

1981 to 1985 • Jean-Marc Bélanger

Fifth Secretary from 1981 to 1985, Jean-Marc Bélanger was employed by the UPA as Director of the Livestock Production Sector (hogs and cattle). Mr. Belanger worked for the FPBQ during a period of hectic activity. He participated in the numerous negotiations and conciliations that finally led to a consensus on holding two referendums on the Joint Plan. In spring 1982, heavy veal producers adopted the Plan and on December 29, 1982, all cattle producers voted in favour of the Plan (Plan conjoint des producteurs de bovins du Québec). Mr. Bélanger also greatly contributed to the implementation of the Plan through the creation of the marketing committees and the initial negotiations with slaughter plants and auctions to ensure, among other things, the collection of the fee to finance the Joint Plan.

1985 to 2011 • Gaëtan Bélanger

Gaëtan Bélanger has been the FPBQ’s sixth (and the first full-time) Secretary since 1985. Mr. Bélanger joined the FPBQ as Development Officer in summer 1982. He participated in the second Joint Plan vote that was held in fall 1982. For the past 25 years, Mr. Bélanger has been involved in, and dedicated to the cause of Quebec cattle producers and has greatly contributed to the advancement of the Quebec cattle sector. In addition, he formed and now manages a team that today includes some 50 employees. The team handles daily marketing operations and helps advance various issues so as to create a business environment conducive to the growth and development of Quebec cattle farms.

2011 to 2017 • Jean-Philippe Deschênes-Gilbert 

M. Jean-Philippe Deschênes-Gilbert the General Director of the Fédération since August 2011. With several years of experiences, mainly with the Relève agricole as its Secretary, he follows Gaëtan Bélanger footsteps. He has occupied several positions at UPA and gained more experience while occupying a Senior position for the largest agriculture Union in France(FNSEA).

Mr. Deschênes-Gilbert heads a dedicated team of employees mainly involved in marketing while the Fédération is getting involved in a major Strategic Planning exercise.

Since 2017 • André Roy

Mr. André Roy has assumed the responsibilities of General Manager since 2017. His career is mainly sprinkled with over thirty years of experience in marketing in the agri-food sector, notably in international trade. From 2006, Mr. Roy assumed the responsibilities of Marketing Manager for the Fed Cattle sector of the Federation and held simultaneously and successively the same functions at the level of the Feeder Calf and the Cull Cattle and Bob Calves.

Mr. Roy holds a bachelor’s and master’s degree in economics from the Montreal University and an MBA from the Sherbrooke University. He also sits on the board of the Canadian Agri-Food Trade Alliance and serves as vice-president of the Canadian Beef Grading Agency.